Century of the Child: Nordic Design for Children 1900 – Today
V&A Museum of Childhood
3 March – 2 September 2018
A project with Simon Leach Design
Interpretation by V&A Museum of Childhood
Exhibition build by SetWorks
Graphic production by Stylo
Photography by Philip Durrant
Century of the Child explores the influences which have helped forge Nordic design and examines how children have inspired some of the 20th century’s most progressive designs, architecture and literature, from BRIO to LEGO, Marimekko and the Moomins. We worked closely with Simon Leach Design and the museum’s curatorial and interpretation teams to create a design that strikes a balance between exhibition and activity, hands-on and hands-off.
The design integrates a colourful graphic identity into a minimal ‘white walls and plywood’ design, with a palette of playful animal icons to identify each Nordic country and each exhibition theme. The content of the exhibition and ethos of the narrative had a direct influence on our design approach. The sense of learning through play and discovery through engagement underpins the design.