TEN (The Power of Ten)
A visual identity for 10 Artists & Makers
For an exhibtion at The Weiss Gallery, London, 13–18 March 2023
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A visual identity for a collective of ten artists and makers exhibiting at The Weiss Gallery London in March 2023. The artists and makers work across varying media and at various scales, including jewellery, silversmithing, ceramics, charcoal drawing, painting, textiles and film.
The design places the number 10 in a decorative solid motif. The motif shape is inspired by symmetrical decorative designs from the 16th and 17th centuries. The typography is deliberately in contrast to this and the colour palette strikes a balance between rich pigments and complementary tones that reference the work of the ten artists and makers. The superscript numbering is a nod to ‘Powers of 10’ and a reference to the varying scale each of the artist works in.