David Sudlow Designers
546–547 Royal Exchange
Old Bank Street
Manchester M2 7EN

Re:Loaded, Weapons of Mass Seduction
Royal Armouries, Leeds
16 December 2023 – 30 June 2024

A project with Simon Leach Design
Exhibition build by Standard8
Lighting Design by DHA Designs
Printed catalogue brochures by Team Impression
Special artwork by Bran Symondson
Project Managed by Fraser Randall

Photography David Sudlow Designers, Phil Durrant
An exhibition at the Royal Armouries in Leeds exploring what lies behind the desire to decorate firearms. Guns have been embellished and intricately decorated for centuries. Some are now considered objects of rare craft and artistic beauty, whilst others are gaudy projections of pomp, power or prestige. Their decoration is loaded with symbolism and meaning, mostly revolving around notions of influence, status, control and desire.
Our design seeks to express this pomp and gaudiness, showcasing the guns in the context of materialistic desire. The gallery is wrapped in a bespoke wallpaper design full of graphic symbolism with specially designed icons fabricated in neon, hanging in the space. The guns are the stars, displayed with a nod to an expensive retail environment.  Interpretation is provided in the form of printed catalogues, styled as expensive magazine brochures. The project was designed and installed within four months.
All rights reserved. David Sudlow Designers assert their moral rights to the work shown here. Much of it has been authored in collaboration with others and we share those moral rights with our co-authors.

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David Sudlow Designers
546–547 Royal Exchange
Old Bank Street
Manchester M2 7EN
Registered in England and Wales
No. 9352226
VAT No. GB305225150