David Sudlow Designers
546–547 Royal Exchange
Old Bank Street
Manchester M2 7EN
hello@davidsudlowdesigners.com
2024 marks the 200th anniversary of the first official naming of a dinosaur: the Megalosaurus. Oxford University geologist William Buckland and naturalist illustrator Mary Morland recorded and studied fossils found in a quarry near Oxford, the most spectacular being the jaw and teeth of what they described as a type of ancient giant lizard. We were asked to create a visual identity for the anniversary year to spark curiosity and connect the Megalosaurus story with contemporary earth sciences and geology.
The identity logo design pairs Mary Morland’s iconic Megalosaurus jaw illustration with a typographic lockup referencing geological rock strata. The painterly background is a nod to Morland’s watercolour illustrations, combined with a colour palette based on the pigments used in her work. The design provides a visual framework for a year of events, exhibitions and projects, for both university audiences and non-specialist family museum goers. 
 
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David Sudlow Designers
546–547 Royal Exchange
Old Bank Street
Manchester M2 7EN
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No. 9352226
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